Tuesday, 22 March 2011

3. What kind of media institution might distribute your media product and why?

 IPC Media: 

After researching for an appropriate company to distribute my magazine. I found that IPC Media would be one of the best options. IPC Media is a huge company that distribute a wide range of magazine. For example they distribute 'LOOK' which is a fashion  high street magazine and 'NME' which is a huge contrast as they are two complete genres. I think that there would be gap in the market for my magazine as it is completly different from 'NME'. They dont have a magazine which are targeted only for individual people.
Furthermore i have found out that IPC Media produces over 60 iconic media brands showing that it is huge company  which will be good for my magazine as the recognition of IPC Media will attract my target audience more and make my magazine more popular. It would be better for me to use a big company as I think if I chose an independent/smaller company. It would not get a lot of advertisement and people may tend not to buy my magazine.  
I feel that the price for my magazine is a reasonable price (£2.50) as my target audience would not buy a magazine over the cost of my price. 




Beuer would be another magazine company I would consider to distribute my magazine to as they distribute other magazine which is similar to my genre such as 'KERRANG!' and 'Q'.  They also own more than eighty influential media brands like IPC which again shows there wide varieties and interests. They publish magazine such as,  GRAZIA, Closer, MATCH, Magic 105.4, Kiss 100, Kerrang!, Q and many more. However, i feel that they would be too much competition within this company which could lead to my magazine not being popular enough.

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