Questionnaire Analysis

1)    What gender are you?

I asked this questions as the answers from the responders may affect the questionnaire. For example, a girl answering the question may pick pink as their favourite colour. To make my questionnaire unbiased I asked an even amount of boys and girls (10 girls and 10 boys) aged 16-18 year olds.

2)    What attracts you to a magazine firstly?

The girls:    

I asked this question, as I wanted to find out from my target audience what attracts them to a magazine. You can see by the pie chart, that there is an even amount. Bright colours, fonts and a variety of different pictures attract the girls. This then shows me what I area I will have to focus on if I was aiming my magazine to a female target audience.

The Boys:

The same question is asked for males so I don’t receive biased answers. The boys and girls are similar; you can see that they are also attracted to bright colours and pictures. However, one student had selected ‘other’, showing that they would of preferred something else. As the student picked ‘other’ I asked him to state what it was. He was attracted to texts on the magazine.

3)    What would you want the context of the magazine to be about? (Maximum 4 choices)

As I couldn’t put this question in a pie chart, as it was too difficult so I had to write it out in another way.  I allowed the respondents to pick more than one answer to their choice, as I wanted a detail answers to make my magazine as successful as it can be. 

Girls:

Sports and technology (either to do with the school/college)

None of the females picked this option showing that it is not a popular pick, and that it would not be included in a female magazine.

Music:

R & B = 8 students

Indie Rock = 3 students                     

Rock & Roll = 2 students

Classical = 0 students

You can see that most of the students preferred R&B. 

This shows me what kind of music I could put in my magazine to attract my target audience.

Horoscope = 6 students              

 This is a popular pick from the girls, which could also be included in my magazine

   

Fashion tips and fashion = 9 students

This is a really popular pick from the females. This shows me that fashion tips and fashion would defiantly be in a female magazine.

Reviews of:

Music = 2 students

Books = 2 students

Theatre = 2 students

Other = 1 student

Games = 1 student

Not everyone chose this option, but you can see that music, books and theatre are popular picks.

4)    What colours would you want your school/college magazine to be?

Please state why?

This was an open question unlike my other closed questions. This was an open question, as I wanted to know why they chose their colours. A lot of the students (girls and boys) just wanted bright colours that would catch their eyes.

Evaluation of Questionnaire

To begin with we had to research what a teenage college magazine would need to include. We did this as a class and found out what our main interests were, instead of carrying on and researching on the Internet. I thought I might as well ask the 6^th form students in my school what they would want in there magazine. After I found out what would need to be included in my magazine to attract my target audience.

    Later on, I completed my questionnaire at home. Creating the questionnaire was quite difficult and I struggled with what kind of questions I would need to put in. I didn’t want to ask questions that would not be relevant to what I needed to find out. The next day (following my plan) I asked 20 students to complete my questionnaire. I found that when I asked the females to complete the questionnaire there were no problems. However, when I asked a few males they didn’t take my questionnaire as serious. To have prevented this I could of given out sweets after they had answered the questionnaire. This would of given them more motivation to completing it.

    Once the students had completed the questionnaires, I then took them home and did my analysis and evaluation.