Questionnaire Analysis
1) What gender are you?
I asked this questions as the answers from the responders may affect the questionnaire. For example, a girl answering the question may pick pink as their favourite colour. To make my questionnaire unbiased I asked an even amount of boys and girls (10 girls and 10 boys) aged 16-18 year olds.
2) What attracts you to a magazine firstly?
I asked this question, as I wanted to find out from my target audience what attracts them to a magazine. You can see by the pie chart, that there is an even amount. Bright colours, fonts and a variety of different pictures attract the girls. This then shows me what I area I will have to focus on if I was aiming my magazine to a female target audience.
The Boys:
3) What would you want the context of the magazine to be about? (Maximum 4 choices)
As I couldn’t put this question in a pie chart, as it was too difficult so I had to write it out in another way. I allowed the respondents to pick more than one answer to their choice, as I wanted a detail answers to make my magazine as successful as it can be.
Girls:
Sports and technology (either to do with the school/college)
None of the females picked this option showing that it is not a popular pick, and that it would not be included in a female magazine.
Music:
R & B = 8 students
Indie Rock = 3 students
Rock & Roll = 2 students
Classical = 0 students
You can see that most of the students preferred R&B.
This shows me what kind of music I could put in my magazine to attract my target audience.
Horoscope = 6 students
This is a popular pick from the girls, which could also be included in my magazine
Fashion tips and fashion = 9 students
This is a really popular pick from the females. This shows me that fashion tips and fashion would defiantly be in a female magazine.
Reviews of:
Music = 2 students
Books = 2 students
Theatre = 2 students
Other = 1 student
Games = 1 student
Not everyone chose this option, but you can see that music, books and theatre are popular picks.
4) What colours would you want your school/college magazine to be?
Please state why?
This was an open question unlike my other closed questions. This was an open question, as I wanted to know why they chose their colours. A lot of the students (girls and boys) just wanted bright colours that would catch their eyes.
Evaluation of Questionnaire
To begin with we had to research what a teenage college magazine would need to include. We did this as a class and found out what our main interests were, instead of carrying on and researching on the Internet. I thought I might as well ask the 6th form students in my school what they would want in there magazine. After I found out what would need to be included in my magazine to attract my target audience.
Later on, I completed my questionnaire at home. Creating the questionnaire was quite difficult and I struggled with what kind of questions I would need to put in. I didn’t want to ask questions that would not be relevant to what I needed to find out. The next day (following my plan) I asked 20 students to complete my questionnaire. I found that when I asked the females to complete the questionnaire there were no problems. However, when I asked a few males they didn’t take my questionnaire as serious. To have prevented this I could of given out sweets after they had answered the questionnaire. This would of given them more motivation to completing it.
Once the students had completed the questionnaires, I then took them home and did my analysis and evaluation.